Tarte Maracuja Juicy Shift - Color-Changing Lip Gloss Balm

The viral lip product everyone is obsessed with 👀💋
Tarte’s Maracuja Juicy Shift reacts to your lips’ pH to create a personalized pink shade with a juicy glossy finish.

It combines a lip balm, gloss, tint, and hydrating treatment all in one.

Key Benefits

✅ Color-changing effect 🌈
✅ Glossy juicy shine
✅ Hydrating & smoothing formula
✅ Gives lips a fuller plump look 💋
✅ Lightweight & non-sticky

Why It Went Viral

✨ Creates a custom pink shade for every person
✨ Packed with hyaluronic acid & maracuja oil
✨ Comfortable glossy finish without dryness
✨ Cute colorful aesthetic packaging

Tarte describes it as a “pH-powered plumping gloss-balm.”

Shades

Even though the tubes are different colors, they all shift into a similar personalized pink tone on the lips.

Key Ingredients

• Maracuja Oil
• Hyaluronic Acid
• Vitamin E
• Superfruit Complex 🍓🍉🫐

These ingredients help hydrate, smooth, and nourish the lips.